At the height of the Covid-19 pandemic people were asked what is the first thing they wish to do when the pandemic ends? 68% of people said they wished to visit a public or botanic garden - this was over 20% points above the next category (68% vs. 48%).

Now, in 2023 preliminary figures suggest they are acting on this wish. Visits are up dramatically over the past year and advance bookings way ahead of early forecasts. So for a garden as Yogi Berra was reputed to say: “If you don’t know where you are going any road will take you there”.

The Garden Tourism Alliance will help you choose and navigate that chosen road to take advantage & profit from the most impactful event in the history of gardens.