“Garden visitation has been a tourism motivator for many years and can now be enjoyed in many different forms. Private garden visiting, historical garden tourism, urban gardens, and a myriad of festivals, shows and events all allow the green-fingered enthusiast to appreciate the natural world. This book traces the history of garden visitation and examines tourist motivations to visit gardens. Useful for garden managers and tourism students as well as casual readers, it also examines management and marketing of gardens for tourism purposes, before concluding with a detailed look at the form and tourism-based role of gardens in the future.”

“Following on from the success of Garden Tourism, this book provides an update on the statistics and growth of the global phenomenon of garden visitation. It delves into new themes and contemporary trends, from art and culture to psychographic profiling of visitors and how social media and semiotics are used to enrich visitor experience and fuel motivation.

This new book provides a wealth of information for garden managers and tourism students. It is written in an engaging style that will appeal to garden managers, students of horticulture and tourism, and casual readers interested in the phenomena of gardens.”

We are also working on a new book that we plan to publish in 2024. This will be an updated book on garden tourism trends in general plus a world-wide survey of how public gardens are being used to improve health & wellbeing, deliver education, support diversity, equity, and inclusion; and help address the climate emergency. Plus we will discuss business models, technology trends, visitor experiences and more.