World leading experts in garden tourism for people, places and prosperity.
Visiting gardens may be the most popular outdoor leisure activity in the world.
More people in the USA visit gardens than the top destinations of Las Vegas or Orlando.
Thus, it is surprising that so little academic and applied work has been devoted to garden tourism.
Our mission is to bridge the gap between academics, business, data, gardens, heritage sites and policy; in essence connecting the dots.
We help garden and heritage businesses grow, thrive and continue to deliver a positive impact – for communities, the environment, plants, visitors and all stakeholders.
Garden Tourism Alliance guiding principles are that we focus on delivering value that is:
APPLIED, PRACTICAL, USEFUL, and ACTIONABLE.
Always aiming for sustainable growth, building lasting prosperity that is both economically and environmentally.
Our founding team has over 50 years experience in garden tourism and have delivered many successful projects – in both the private and not-for-profit / public sectors.
We believe a bright future lies ahead for all gardens and heritage sites.
Garden and heritage businesses of all types have an important role to play in visitor enjoyment, education, conservation, community and more. We believe this sector is undervalued.
To that end we are here to help, advise and advocate for garden prosperity long term. Highlighting these important global & local resources for people, places and plants.
“In the UK, 33%* of international tourists desire to visit a garden when traveling to the UK more than they desire to visit castles, museums or historic places.”
— The Garden Tourism Alliance
(*based on 2013 data from Visit Britain — and yes we’re working to get more up-to-date data)
Let’s connect to collaborate and learn about the latest innovations from gardens around the world.
Garden tourism storytelling.
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